Make time to look at your strategy and the data that’s come from executing on it. The social media platforms you choose should align with your industry and audience, what you plan to post, and overall goals. Remember how social media users check in on six to seven social media platforms per month? These stats illustrate the broad and complex multi-platform landscape facing social media marketers. And these major changes in search mean it’s now crucial for marketers and small businesses to understand current social media trends and evolving user behaviors on these platforms. Our carefully curated list of 2025 social media statistics provides a vital snapshot of the current social media landscape.

Don’t Miss Tomorrow’s Social Media Industry News

We can have a chat about your unique business and goals and discuss how social media could fit into your existing strategy, along with how it can help you achieve your goals. See how your brand can level up by requesting a no-obligation proposal today. LinkedIn is a professional network that people use to search for and promote jobs, share industry insights, and learn more about a company’s culture and work environment.

The next step in your social media strategy is to get into the nitty-gritty of execution. After you’ve figured out which social media channels to be on and have a list of content ideas, the next step is creating content. If you’re a social media manager for a business, find out your business goals for the quarter or year. Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps. Social media marketing, SEO and email marketing are three of the top digital marketing platforms business marketers use.

These platforms allow you to connect with an audience, build brand awareness, and ensure buyers know exactly where to get your product. UGC provides authentic, relatable content that resonates with potential customers. By encouraging your audience to create and share content, you build trust and expand your reach without heavily relying on branded content. To enhance your social media marketing efforts with high-quality video content, consider partnering with QuickFrame, a leading video production platform. We can connect you with leading video makers around the world to help you create compelling and engaging video marketing content tailored to your brand’s needs.

This includes creating content that resonates with your audience and encouraging them to share it across social networks. Social media marketing is a powerful tool for businesses to connect with their target audience and increase brand awareness. By engaging with followers, responding to comments, and sharing valuable content, companies can build a loyal community of customers. It’s important to stay consistent with posting and keep up with the latest trends to make the most out of social media marketing efforts. In today’s digital landscape, social media has become an indispensable tool for businesses to connect with their target audience, build brand awareness, and drive engagement. Social media marketing involves utilizing various social media platforms to promote your brand, products, or services.

The study used data from 111 sales professionals involved in B2B industrial selling to test the proposed hypotheses. It was found that a salesperson’s use of social media will have a positive effect on information communication, which will, in turn, lead to improved customer satisfaction with the salesperson. Also, it was investigated that information communication will be positively related to responsiveness, which impacts customer satisfaction. The topic of social media in the context of B2B companies has started attracting attention from both academics and practitioners. This is evidenced by the growing number of research output within academic journals and conference proceedings. Thus, this study aims to close this gap in the literature by conducting a comprehensive analysis of the use of social media by B2B companies and discuss its role in the digital transformation of B2B companies.

Tracking the performance of your social media efforts is essential to understanding what works, what doesn’t, and where you can improve. Without data-driven insights, it’s impossible to optimize your strategy and get the best return on investment. It’s where your audience lives, connects, and decides whom to trust.

Looking to get in touch with an influencer, marketing manager or CEO? The Index shows most consumers believe the most memorable thing a brand can do on social media is respond to customers. Bringing new followers into the fold means finding ways to introduce your brand to folks who haven’t heard of you before. Growing your audience also means discovering conversations around your business and industry that matter the most.

Wait, What Is A Social Media Marketing Strategy, Exactly?

Additionally, you can post emotional content that will create excitement, curiosity, and fun in the audience’s minds, subsequently leading to customer engagement. Thirdly you should emphasize posting educational content or informative content. This can be blog posts, landing pages, and offers that you have on your website. Your social media เพิ่มผู้ติดตาม strategy exists to put your best foot forward by building engagement, and you don’t have to start from ground zero. Simplilearn offers an advanced social media certification training program, Advanced Social Media Certification Training, that will help you become a social media specialist who’s primed for the professional industry.

You can use SocialPilot’s calendar or any other social media scheduling tools to plan your content calendar. Lastly, most of the studies on social media in the context of B2B companies use a cross-sectional approach to collect the data. Future research can use the longitudinal approach in order to advance understanding of social media use and its impact over time. The next group of studies looked at social media use by B2B companies (Andersson et al. 2013; Bernard 2016; Bolat et al. 2016; Denktaş-Şakar and Sürücü 2018; Dyck 2010; Guesalaga 2016; Habibi et al. 2015).

How Do You Create A Social Media Marketing Strategy For Your Business?

It’s not enough to just post whenever you have the time to do so – you need to post when your followers are most active and be consistent with it. No matter what, goals give your social media efforts direction – so long as they’re SMART (specific, measurable, achievable, relevant, and time-bound) goals. To make sure you can get noticed in the clamor of brands all fighting for the same attention.

It involves creating and sharing content on social media networks such as Facebook, Instagram, Twitter, LinkedIn, and more. Through strategic planning and execution, businesses can effectively promote their brand and engage with their customers. Social media marketing has become an essential tool for businesses of all sizes. It allows companies to directly connect with their target audience and build a loyal customer base. By creating engaging content, responding to comments, and analyzing data, businesses can effectively use social media to increase brand awareness and drive sales.

There are so many benefits to scheduling your content in advance — especially for the social media managers themselves. Plan out posts for all your product launches, company news, and events. You can use placeholders if you don’t have all the details or social media marketing assets you need just yet. After some time posting to your chosen platforms with Buffer, Buffer’s analytics will recommend your unique best time to post for each platform to maximize your chances of high reach and engagement.

B2B companies can employ social media to create customer value in the form of interacting with customers, as well as building and fostering customer relationships. Future research should investigate the reasons why most of the users do not assess the effectiveness of their SNS. Future research should also investigate how the attitude towards technology can influence the adoption of social media. The study by Pitt et al. (2018) focuses on employee engagement with B2B companies on social media. Individuals working in top-ranked companies expressed a higher level of optimism and commonality in comparison with individuals working in low-ranked companies. As a result, a 2 × 2 matrix was constructed which can help managers to choose strategies in order to increase and improve employee brand engagement.

A comprehensive social media management tool enables marketers to schedule posts, manage multiple social media accounts efficiently, monitor performance, and ultimately streamline their SMM efforts. Thus, by mixing evergreen and trends-based content, brands can stay relevant in the fast-paced social digital marketing world without compromising authenticity or long-term value. For businesses targeting professional users or other companies, LinkedIn offers a prime environment for B2B marketing, thanks to its professional network and industry-focused discussions.

Thus, allocating the right people with the right skill sets — from content creators and designers to social media marketers and analysts — ensures that all aspects of your plan are handled well. Financial resources play a very important role in social media marketing for businesses. Brands now monitor social conversations and respond to mentions, analyze social performance using analytics, and reach targeted audiences with precise advertising. Having the right set of tools in your toolkit will give you the edge over the competition — and over social media marketing itself. To complement that content calendar, you need to go into detail and plan out a posting schedule.